Advanced Fire Systems Adopts New Global Brand
11 Jan 2014
Advanced Fire Systems Rebrands As Advanced
Leading North American fire business, Advanced Fire Systems Inc (AFSI), has rebranded as Advanced with new corporate and product identities, ensuring a consistent brand in all of the international territories in which it operates.
Since the opening of its USA HQ in 2007, Advanced has become a well recognized fire systems manufacturer, offering industry-leading solutions for projects of all sizes and delivering world class expertise. The company’s products, including its flagship Axis AX fire system, are certified to UL 864 9th Edition and are NFPA compliant with relevant state certifications including New York City and CSFM.
The Axis AX fire system includes easily networked 1, 2 and 4 loop intelligent panels, complete audio and command center options with a full range of devices and peripherals that make it suitable for almost any application. It offers dual redundant systems, fan control and mass notification options and is used in prestigious and challenging locations across the USA, Canada, South America and the Middle East.
Mike Troiano, CEO and President of Advanced’s US business said: “Advanced in the USA has been a rapidly evolving success story, delivering world class fire solutions to a wide range of customers. The new Advanced brand reinforces the values of our business and quality of our products. Our focus has always been on performance, innovation and customer support and our ongoing investment in these areas is one of the reasons for the success of the business.”
The Advanced business was formed in the UK in the later part of the twentieth century. Since then it has established operations in North America, the Middle East and Australasia and become recognized as a world leader in the development and manufacture of intelligent fire detection systems. Its legendary performance, quality and ease-of-use sees its products used in prestigious and challenging locations all over the world, from single panel installations to large multi-site, integrated networks. Advanced’s global product portfolio also includes ISO7240 and EN54 based fire panels, extinguishing control and fire paging systems together with an extensive range of complimentary detection and notification devices.
Advanced Fire Systems Adopts New Global Brand
Advanced Electronics Ltd
The Bridges
Balliol Business Park
NE12 8EW
Newcastle Upon Tyne, Tyne & Wear
United Kingdom
Product News
Advanced Invests in New Market with Appointment of Dedicated Business Development Manager for EvacGo
Fire and
life safety systems manufacturer, Advanced, has announced the appointment of a
dedicated business development manager responsible for the launch and growth of
EvacGo, Advanced’s new BS 8629-compliant evacuation alert system.
Product News
Advanced’s New EvacGo Makes Meeting the BS 8629 Code of Practice Easy
Fire protection
solutions manufacturer, Advanced, has launched EvacGo, its evacuation alert
system designed to meet the recommendations of BS 8629:2019, relating to buildings containing flats with a storey
over 18 metres above ground level.
Product News
Imperial College London Upgrades Fire System to Advanced
A
network of fire panels from UK manufacturer, Advanced, has been installed as
part of a campus-wide system replacement at the Imperial College London (ICL),
Hammersmith.
Product News
New Software Makes Light Work of Configuring Emergency Lighting
Fire and life safety systems manufacturer, Advanced, has launched a new generation of highly intuitive configuration software for its LuxIntelligent emergency light testing solution.
Product News
Advanced Fire Panels Selected for Site-Wide System Upgrade at Major UK Hospital
130 Advanced fire alarm control panels have been chosen to protect one of the UK’s largest acute teaching hospitals.
Product News
FTSE 250 Tech-Firm Chooses Advanced Fire Protection for its UK Headquarters
A network of fault-tolerant MxPro 5 fire panels from Advanced, have been installed at the UK headquarters of Computacenter.
Product News
LED Emergency Lighting from Advanced: Now is the Time to Make the Switch
The incentive to switch from fluorescent to LED emergency lighting has never been greater with Advanced’s range of versatile, high-performing and energy-efficient solutions.
Product News
It’s Lights, Camera, Action for Advanced as MxPro Protects London Television Studios
A network of fire panels from Advanced has been installed at the prestigious Riverside Studios in Hammersmith, London.
Product News
Fire Systems Leader Appoint New Sales Director
Gary Craig has been appointed as Sales
Director at global fire protection company, Advanced, further strengthening its
senior leadership team.
A
well-known figure in the fire industry, Gary has spent the past 35 years working
in the fire safety sector and has held leadership positions at several major product
manufacturers.
In
his new role at Advanced, Gary will be responsible for accelerating growth in
both UK and international markets and will also focus on refining the customer
experience. In pursuing these goals, Gary will build on Advanced’s core values
and its reputation for manufacturing robust and reliable fire protection
products trusted for their performance, quality and ease of use.
Gary
said: “Advanced’s track record within the industry is second to none, and I am
excited by the opportunity of building on the huge success already enjoyed by
the company to help take Advanced to the next level of growth. I look forward
to working with each member of the sales team to build on these foundations. They
all have great breadth of knowledge and experience and are well respected by
our customers, specifiers and end users.
“A
key focus for me will be developing new markets and channels whilst constantly
striving to ensure we deliver the best customer experience at every point.
Accelerated new product development and a focus on digital connectivity and
cloud-based platforms stand to keep Advanced in a strong position at the
forefront of our industry.”
Advanced’s
Managing Director, Pete Browitt, said: “Gary is an excellent addition to our
leadership team and his appointment will, without doubt, bring value and
momentum to the strategic direction of the business. His strong background in sales and the fire
industry, coupled with his international focus and expertise will help
accelerate our future growth.”
Advanced,
owned by FTSE 100 company Halma PLC, protects a wide range of prestigious and
high-profile sites across the globe – from London’s Shard to Abu Dhabi
International Airport and Miami’s Sands Pointe development.
Halma
is a global group of life-saving technology companies with a clear purpose to
grow a safer, cleaner, healthier future for everyone, every day.
Advanced is a world leader in the development
and manufacture of intelligent fire systems. Advanced’s reputation for
performance, quality and ease of use see its products specified in locations
around the world, from single-panel installations to large, multi-site
networks. Advanced’s products include complete fire detection systems,
multiprotocol fire panels, extinguishing control, fire paging and false alarm
management systems.
Product News
New Emergency Lighting Range from Advanced
Advanced
is extending its range of emergency lighting solutions with the launch of
EasySafe addressable, low-voltage emergency luminaires and exit signs.
All EasySafe products are
designed to work with LuxIntelligent, Advanced’s emergency light testing
system. Powered directly from the LuxIntelligent panel, Advanced’s EasySafe
devices require no local power supply and are compatible with any existing
LuxIntelligent luminaires and exit signs, enabling the easy installation of
devices onto existing wiring to form one intelligent emergency lighting system.
The low-voltage lights offer
quick and easy fitting and service, with a simple ‘twist and click’
installation onto a first-fix base. EasySafe has been designed to offer true
scalability, with just one LuxIntelligent panel supporting up to 400 EasySafe
devices alongside an additional 1,592 locally-powered devices.
Matt Jones, Advanced’s Emergency
Lighting Business Manager, said: “EasySafe is a valuable new addition to our
range of emergency lighting solutions for our customers. Quick, simple
installation, using the twist and click mechanism, and compatibility with
almost any existing emergency lighting system mean less fitting time on site.
And that of course brings significant time and resource savings.”
Managing maintenance and
compliance is easy. Test result data is available at the touch of a button via the
cloud-connected LuxIntelligent control panel, PC or mobile app.
Matt added: “After significant
product development involving input from installers, service and maintenance
engineers, specifiers and facilities managers, we’re confident our customers
will find tangible efficiency and compliance benefits from using EasySafe. In
essence, EasySafe is an innovative solution delivering the performance, quality
and ease of use our customers have come to expect from Advanced.”
Advanced, owned by FTSE 100
company Halma PLC, protects a wide range of prestigious and high-profile sites
across the globe – from London’s Shard to Abu Dhabi International Airport and Miami’s
Sands Pointe development.
Halma is a global group of
life-saving technology companies with a clear purpose to grow a safer, cleaner,
healthier future for everyone, every day.
Advanced is a world leader in the
development and manufacture of intelligent fire systems. Advanced’s reputation
for performance, quality and ease of use see its products specified in
locations around the world, from single-panel installations to large,
multi-site networks. Advanced’s products include complete fire detection
systems, multiprotocol fire panels, extinguishing control, fire paging and
false alarm management systems.
Product News
Bespoke Gas Suppression Solution from Advanced Secures Historical Archives of Belgrade
A custom-engineered gas extinguishant system from fire
systems leader, Advanced, is now protecting thousands of culturally important
collections at the Historical Archives of Belgrade.
Product News
Mobile-Managed Emergency Light Testing from Advanced
At a time when it’s so critical to work remotely wherever possible yet maintain high standards of safety, cloud-based technologies can be an important ally.
Product News
UK’s Tallest Residential Tower to be Protected by Advanced Fire Panels
Global systems leader, Advanced, is celebrating being
specified on yet another landmark development in London.
Product News
Advanced Appoints New Finance Director
Newcastle-based
manufacturer of intelligent fire systems, Advanced, has appointed Ben Moody as
its new Finance Director.
Product News
Leading International School Secured with Advanced thanks to its EN-54 Approved Fire System
An addressable fire system from Advanced has been chosen to protect an international school in Myanmar, thanks to its EN-54 approval and integrated false alarm management solution.
Product News
Advanced Ensures Passenger Safety at London Bridge Station
48 million UK commuters and 80 new businesses who travel and operate within London Bridge Station each year are now protected by MxPro 5 fire panels from fire systems leader Advanced.
Product News
Advanced Protects World’s Longest Sea Crossing
Panels from global fire systems leader, Advanced, have been selected to protect the $18.8billion Hong Kong–Zhuhai–Macau Bridge – the longest open-sea fixed link on earth.
Product News
Spotlight on Emergency Lighting as Advanced Appoints New Business Manager
Global
fire and life safety company, Advanced, has appointed a new business manager to
support the growth of its emergency lighting business.
Product News
University Future-Proofs £450m Campus with Networked Fire System from Advanced
Swansea University has installed a network of Advanced fire alarm control panels to protect its 65-acre, £450million Bay campus from the threat of fire.
Product News
Discover the Advanced range of intelligent fire solutions at Intersec 2020
We invite you to join us and explore how Advanced’s versatile range of fire protection solutions can meet your exact needs.
Product News
Stately Home Secured with Advanced Protection
A country house steeped in almost two centuries of history is now being protected by benchmark MxPro 4 multi-protocol panels from fire systems leader Advanced.
Product News
Redundant Control for Complete Peace of Mind
Any loss of fire protection through equipment failure can have financial, technical and reputational consequences.
However, the problem is heightened in high-risk and complex sites, where any form of system downtime can severely compromise safety, contravene regulations and lead to major losses of money, time and confidence in the fire system.
In these settings, a redundant fire system is the only real option to achieve an acceptable level of protection and business continuity.
However, not all redundant systems are created equal, so it’s important to understand the levels of risk at stake and to choose and plan your redundant system accordingly.
Product News
FTSE 100 Innovation Manager Appointed as Head of Digital for North East Manufacturer
A North East-based fire system manufacturer has appointed its first Head of Digital, as it looks to realise the full potential of connectivity.
Product News
Can Your Fire System Do This?
The diagnostic features of fire panels that can save you time, money and hassle…
Fire detection and alarm systems are increasingly complex and sophisticated, benefiting from cutting-edge digital technology. As a fire alarm engineer installing, servicing and/or commissioning such technology, it can be hard to keep on top of your electrical skills and the latest regulations / local installation standards, let alone the many different panels’ features.
Any given day could see the typical fire engineer conducting a wide range of differing tasks – from diagnosing and remedying open/short circuits, earth or intermittent faults, to commissioning a new networked system in line with standards and project specification.
Product News
Advanced Protects the Engineers of Tomorrow at One of Southern Europe’s Most Important Research Centres
Four networked MxPro 5 fire panels from global systems leader, Advanced, are now protecting one of Serbia’s most prestigious higher education facilities.
Product News
University of Edinburgh Installs First-Class Fire Protection
The University of Edinburgh, one of the UK’s most prestigious educational establishments with a history stretching back to 1582, is now protected by industry-leading intelligent fire panels from Advanced.
Product News
Slovenian Manufacturer Installs Advanced at State-of-the-Art Head Office
Advanced, a global leader in the design, manufacture and supply
of intelligent fire systems, has been specified in the Head Office of a leading
European manufacturer.
Product News
Senior Appointment Aids Manufacturer’s Growth Plans
Global fire systems leader, Advanced, has appointed Joe Leiserach to the role of Operations Director to support the business following a period of significant growth.
Product News
Advanced’s High Rise Reputation sees it Protect European Landmark
Global fire systems leader, Advanced, has been specified on another
landmark tall building.
Product News
Advanced Claim Industry Award for Smoke Control Solution
Global
fire systems leader, Advanced, has won an award at the ESX Innovation Awards
2019 for its ground-breaking smoke control solution, DynamixSmoke.
Product News
Exclusive Residential High-Rise in Dubai Selects Advanced
An industry-leading fire system with integrated fire telephone and voice evacuation system from Advanced has been installed at an exclusive 30-storey residential high-rise in Dubai.
Product News
Advanced Invites Visitors to Experience Firex’s Largest Ever Exhibition Zone
Advanced
is set to showcase its latest industry leading products at Firex International
2019 as it forms part of the annual event’s largest ever exhibition zone.
Product News
Wexham Park Hospital Selects Advanced to Protect New £49million Emergency Assessment Centre
Industry-leading MxPro 5 fire panels from global systems leader, Advanced, have been installed at Wexham Park Hospital as part of a major upgrade to the hospital’s fire system.
Product News
Advanced Celebrates 20th Anniversary With Installation of its 100th Panel on London Underground
The
100th fire alarm control panel, from global leaders in the design, manufacture
and supply of intelligent fire systems, Advanced, has been installed on the
London Underground. The UK-based manufacturer is celebrating its 20th
year in business with more than 60 Tube stations now protected by its industry-leading
fire systems.
Product News
Pitch Perfect Performance with CO / 520 Hz Sounder Base from Advanced
Global leader in intelligent fire systems, Advanced, has announced the release of their upgraded addressable carbon monoxide (CO) detector and low frequency sounder base.
Product News
Advanced System Protects Bulgarian Communications Commission from False Alarms
The headquarters of Bulgaria’s Communications Regulation Commission will be protected by industry-leading fire systems from Advanced as part of a major refurbishment project and drive to reduce false alarms.
Product News
Advanced Selected to Protect Premier Shopping Destination in Mumbai
Industry-leading
fire panels from global systems leader, Advanced, have been installed in one of
India’s premier shopping destinations in Mumbai.
Product News
Advanced invests £1million in North-East HQ and Manufacturing Plant
Leading North-East manufacturer, Advanced, has made a £1million investment in its corporate headquarters and manufacturing plant in North Tyneside.
Product News
MD Appointment Signals New Phase of Growth for Advanced
Global fire systems leader, Advanced, has announced the appointment of Pete Browitt, as Managing Director.
Product News
Advanced Panels Recognised with FM Approvals Diamond Mark
Axis EN and MxPro 5 fire panels from global systems leader, Advanced, have been certified by FM Approvals to the EN 54 standard, becoming the first UK-manufactured fire alarm control panels to attain this accreditation.
Case Study
DoubleTree by Hilton Integrates High-Specification Fire Audio Solution from Advanced
One of the World’s most famous hotel-chains, DoubleTree by Hilton part of Hilton Worldwide, has selected a high-performance fire system from industry leader Advanced at their eight-storey, 366 room hotel in Boston, Massachusetts.
Product News
12th Century Abbey Selects Advanced to Protect its Priceless Artifacts
Jedburgh Abbey, a 12th century Augustinian abbey located on the Scottish Borders, has selected the industry-leading MxPro 5 panel, from Advanced, to protect a rich heritage of treasures on display in its visitor centre.
Founded by David I, King of the Scots, nearly 1000 years ago and famed for its unusual architecture, Jedburgh Abbey is one of the four great abbeys established in the Scottish Borders. The Abbey’s museum houses some of the famous works of art associated with the early history of the site and some of the artefacts discovered during excavations.
Case Study
Advanced Protection for Prestigious Miami High-Rise
A networked, intelligent fire system from Advanced has updated the fire protection in one of Florida’s major real estate developments.
The system was installed by Alemany Building Solutions at Sands Pointe, an upscale, 29-story condominium located in Sunny Isles Beach on a barrier island in northeast Miami-Dade County. Sunny Isles Beach has been a major real estate development location for luxury high-rise condominiums and hotels since the early 2000s.
Product News
Advanced Emergency Lighting Protects Exclusive Knightsbridge Hotel
One of London’s most prestigious hotels, The Berkeley in Knightsbridge, London, is now protected by a Lux Intelligent emergency lighting test system and MxPro fire panels from Advanced.
Product News
Legendary Eyewear Brands Get Advanced Protection
An
intelligent fire system from global leader Advanced is protecting the headquarters
of Luxottica, the world’s market-leading designer, manufacturer and distributor
of fashion, luxury, sports and performance eyewear.
Product News
Leading Kosovo Bank Selects Advanced Protection for New HQ
One of the leading banks in Europe’s newest nation has selected industry-leading Advanced fire systems to protect its new headquarters.
The purpose-built HQ of NLB Bank in Pristina, Kosovo is a landmark building in the heart of the Kosovar capital, and a symbol of the growing economic confidence of the county, which became independent in 2008. Advanced’s Axis EN fire alarm system and ExGo extinguishing control panels were specified to offer fire alarm, detection and suppression control services
Case Study
Advanced Fire Protection for Royal National Theatre
Intelligent fire panels from industry-leading manufacturer Advanced have been chosen to protect the world-famous National Theatre in London after an £89m redevelopment.
Located on London’s Southbank, the National Theatre has played host to some of the most important productions in British theatre, by some of the world’s most famous actors and directors.
Product News
Advanced Chosen For Atlantic Islands Centre
Even the smallest buildings can be of critical importance to their users, especially in relatively isolated communities. The performance and reliability of Advanced’s MxPro fire alarm panels has seen them installed in another remote coastal location, the Atlantic Islands Centre on Luing, off the west coast of Scotland.
Product News
Advanced Panels Protect Leading Bulgarian Bank
Intelligent fire and suppression systems from
global leader Advanced, have been chosen to protect the flagship branch of DSK,
one of Bulgaria’s leading banks.
DSK was founded in 1951 and privatised in 2003. It has grown to be one of the largest banking groups in the country, winning several awards for its services and reliability.
Product News
Natural History Museum Protected by Advanced Systems
The world-famous Natural History Museum in London, and its more than five million annual visitors are being protected by intelligent fire panels from Advanced.
Product News
Advanced tall-building protection for ‘The Cheesegrater’
One of the UK’s landmark buildings,
the Leadenhall Building in the City of London, will be protected by industry-leading
intelligent fire panels from Advanced.
Product News
Advanced chosen to protect Tyne and Wear Metro
The Tyne and Wear Metro system, widely considered the first modern light railway system in the UK, is being protected by intelligent fire systems from Advanced after the industry-leading manufacturer provided it with new fire alarm panels.
Product News
New Fire System for UK College Demonstrates Advanced Advantages
An Advanced, intelligent fire system with touchscreen repeaters, internet control and backwards compatibility, has been
chosen to protect Ringmer Community College in East Sussex.
List your business for free
Create a business listing on the UK's leading security and fire directory
Get the IFSEC Global newsletter
The latest security and fire news, trends and insights
