Senior Appointment Aids Manufacturer’s Growth Plans
16 Jul 2019
Global fire systems leader, Advanced, has appointed Joe Leiserach to the role of Operations Director to support the business following a period of significant growth.
Employing
around 200 staff, Advanced designs, manufactures and supplies fire alarm
control panels to over 80 countries across the globe from its headquarters in Newcastle.
In
his new role, Joe will work alongside the senior leadership team at Advanced to
deliver on the business’ objectives, uniting teams across the production line,
engineering, planning and facilities, enabling improvements to quality, productivity
and efficiency in order to increase opportunities for growth in both UK and
export markets. Joe joins the North East-based manufacturer from Soil Machine
Dynamics Ltd where he was responsible for the management and delivery of
cutting-edge, bespoke engineering projects.
Advanced
recently relocated its headquarters from four separate sites in Cramlington to
one, 48,000 sq. ft base in Balliol Business Park, Longbenton in order to
satisfy increasing UK and international demand from customers for its active
fire protection products.
Joe
said: “On a personal level joining Advanced at this exciting time for the
organisation is a real privilege. With the support and expertise of the 90 strong,
highly skilled team in Operations, our priority will be to maintain and enhance
the control processes; delivering performance and quality of our life safety
products.
“We’re
tremendously fortunate to now have a state of the art manufacturing facility
from where we conduct our business operations and it’s really important that
this investment is utilised effectively to achieve the best possible quality
and productivity. I look forward to adding real value, building strategic
partnerships and implementing bold strategies to take us to the next level.”
Advanced,
owned by FTSE 100 company Halma PLC, protects some of the world’s most prestigious
and high-profile sites across the globe, from Western Europe’s tallest
building, the Shard to Abu Dhabi International Airport and operates from bases
across the UK, US, India and Dubai.
Pete Browitt, Managing Director at Advanced,
added: “I am delighted to be able to welcome Joe Leiserach to Advanced. Joe
brings to the senior leadership team a raft of experience and strengths in
areas that are key to us as a growing manufacturer and I have already witnessed
the positive influence he is exerting, not only on his team in Operations, but
the entire business. Our new headquarters is a fantastic place to work and is
somewhere that, with Joe on board, we should be able to grow for many years to
come.”
Operations Director - Joe Leiserach
Advanced Electronics Ltd
The Bridges
Balliol Business Park
NE12 8EW
Newcastle Upon Tyne, Tyne & Wear
United Kingdom
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Fire Systems Leader Appoint New Sales Director
Gary Craig has been appointed as Sales
Director at global fire protection company, Advanced, further strengthening its
senior leadership team.
A
well-known figure in the fire industry, Gary has spent the past 35 years working
in the fire safety sector and has held leadership positions at several major product
manufacturers.
In
his new role at Advanced, Gary will be responsible for accelerating growth in
both UK and international markets and will also focus on refining the customer
experience. In pursuing these goals, Gary will build on Advanced’s core values
and its reputation for manufacturing robust and reliable fire protection
products trusted for their performance, quality and ease of use.
Gary
said: “Advanced’s track record within the industry is second to none, and I am
excited by the opportunity of building on the huge success already enjoyed by
the company to help take Advanced to the next level of growth. I look forward
to working with each member of the sales team to build on these foundations. They
all have great breadth of knowledge and experience and are well respected by
our customers, specifiers and end users.
“A
key focus for me will be developing new markets and channels whilst constantly
striving to ensure we deliver the best customer experience at every point.
Accelerated new product development and a focus on digital connectivity and
cloud-based platforms stand to keep Advanced in a strong position at the
forefront of our industry.”
Advanced’s
Managing Director, Pete Browitt, said: “Gary is an excellent addition to our
leadership team and his appointment will, without doubt, bring value and
momentum to the strategic direction of the business. His strong background in sales and the fire
industry, coupled with his international focus and expertise will help
accelerate our future growth.”
Advanced,
owned by FTSE 100 company Halma PLC, protects a wide range of prestigious and
high-profile sites across the globe – from London’s Shard to Abu Dhabi
International Airport and Miami’s Sands Pointe development.
Halma
is a global group of life-saving technology companies with a clear purpose to
grow a safer, cleaner, healthier future for everyone, every day.
Advanced is a world leader in the development
and manufacture of intelligent fire systems. Advanced’s reputation for
performance, quality and ease of use see its products specified in locations
around the world, from single-panel installations to large, multi-site
networks. Advanced’s products include complete fire detection systems,
multiprotocol fire panels, extinguishing control, fire paging and false alarm
management systems.
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Advanced
is extending its range of emergency lighting solutions with the launch of
EasySafe addressable, low-voltage emergency luminaires and exit signs.
All EasySafe products are
designed to work with LuxIntelligent, Advanced’s emergency light testing
system. Powered directly from the LuxIntelligent panel, Advanced’s EasySafe
devices require no local power supply and are compatible with any existing
LuxIntelligent luminaires and exit signs, enabling the easy installation of
devices onto existing wiring to form one intelligent emergency lighting system.
The low-voltage lights offer
quick and easy fitting and service, with a simple ‘twist and click’
installation onto a first-fix base. EasySafe has been designed to offer true
scalability, with just one LuxIntelligent panel supporting up to 400 EasySafe
devices alongside an additional 1,592 locally-powered devices.
Matt Jones, Advanced’s Emergency
Lighting Business Manager, said: “EasySafe is a valuable new addition to our
range of emergency lighting solutions for our customers. Quick, simple
installation, using the twist and click mechanism, and compatibility with
almost any existing emergency lighting system mean less fitting time on site.
And that of course brings significant time and resource savings.”
Managing maintenance and
compliance is easy. Test result data is available at the touch of a button via the
cloud-connected LuxIntelligent control panel, PC or mobile app.
Matt added: “After significant
product development involving input from installers, service and maintenance
engineers, specifiers and facilities managers, we’re confident our customers
will find tangible efficiency and compliance benefits from using EasySafe. In
essence, EasySafe is an innovative solution delivering the performance, quality
and ease of use our customers have come to expect from Advanced.”
Advanced, owned by FTSE 100
company Halma PLC, protects a wide range of prestigious and high-profile sites
across the globe – from London’s Shard to Abu Dhabi International Airport and Miami’s
Sands Pointe development.
Halma is a global group of
life-saving technology companies with a clear purpose to grow a safer, cleaner,
healthier future for everyone, every day.
Advanced is a world leader in the
development and manufacture of intelligent fire systems. Advanced’s reputation
for performance, quality and ease of use see its products specified in
locations around the world, from single-panel installations to large,
multi-site networks. Advanced’s products include complete fire detection
systems, multiprotocol fire panels, extinguishing control, fire paging and
false alarm management systems.
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