Senior Appointment Aids Manufacturer’s Growth Plans

16 Jul 2019

Global fire systems leader, Advanced, has appointed Joe Leiserach to the role of Operations Director to support the business following a period of significant growth. 

Employing around 200 staff, Advanced designs, manufactures and supplies fire alarm control panels to over 80 countries across the globe from its headquarters in Newcastle.

In his new role, Joe will work alongside the senior leadership team at Advanced to deliver on the business’ objectives, uniting teams across the production line, engineering, planning and facilities, enabling improvements to quality, productivity and efficiency in order to increase opportunities for growth in both UK and export markets. Joe joins the North East-based manufacturer from Soil Machine Dynamics Ltd where he was responsible for the management and delivery of cutting-edge, bespoke engineering projects.

Advanced recently relocated its headquarters from four separate sites in Cramlington to one, 48,000 sq. ft base in Balliol Business Park, Longbenton in order to satisfy increasing UK and international demand from customers for its active fire protection products.

Joe said: “On a personal level joining Advanced at this exciting time for the organisation is a real privilege. With the support and expertise of the 90 strong, highly skilled team in Operations, our priority will be to maintain and enhance the control processes; delivering performance and quality of our life safety products.     

“We’re tremendously fortunate to now have a state of the art manufacturing facility from where we conduct our business operations and it’s really important that this investment is utilised effectively to achieve the best possible quality and productivity. I look forward to adding real value, building strategic partnerships and implementing bold strategies to take us to the next level.”

Advanced, owned by FTSE 100 company Halma PLC, protects some of the world’s most prestigious and high-profile sites across the globe, from Western Europe’s tallest building, the Shard to Abu Dhabi International Airport and operates from bases across the UK, US, India and Dubai. 

Pete Browitt, Managing Director at Advanced, added: “I am delighted to be able to welcome Joe Leiserach to Advanced. Joe brings to the senior leadership team a raft of experience and strengths in areas that are key to us as a growing manufacturer and I have already witnessed the positive influence he is exerting, not only on his team in Operations, but the entire business. Our new headquarters is a fantastic place to work and is somewhere that, with Joe on board, we should be able to grow for many years to come.”

Advanced Electronics Ltd
The Bridges
Balliol Business Park
NE12 8EW
Newcastle Upon Tyne, Tyne & Wear
United Kingdom

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