Partner GDW Security

I believe in the concept because there is a gap in the market today regarding high-performance outdoor detection. For years there have been different technologies and concepts around this, but we keep noticing that nowhere a 100% guarantee can be offered on the operation. This results in false reports and causes frustration among customers and a loss of confidence in the effectiveness. This is the most important aspect of security. If you do not have confidence in a concept, it will not be used, which damages our reputation as an installer.

That is why we have never really put this 'in our showcase' for standard solutions, but on the other hand, the demand is only getting bigger and bigger. This discrepancy ensures that we, as installers, go in search of 'the golden egg', because once we can give a guarantee of operation, a whole market opens up for us in various fields (private homes, companies (indoors and outdoors) and temporary (site) security). Certainly in a post-COVID period, this will be a nice addition to our range.

The innovative side is also in the DNA of our company; we often want to be among the 'early adapter' market when it comes to novelties... if they work. All too often, a foreign manufacturer comes up with a very nice story/concept/product that , after thorough analysis, does not perform. Working on this concept gave us the chance to really be involved in R&D and to help shape it into what it ultimately became, based on our practical experience and the needs of the customers.

Does the current market need this solution?

Until now, security has always been reactive, with detection after one has entered the secured premises. The entire market and training is based on rapid detection followed by (physically) delaying elements. Outside detection is sometimes advised, but always with a big BUT. The day we can say that proactive outdoor detection really works, this will change. I personally assume that this will be the turning point in the next few years of the security market.

Our market has seen more disruptions in recent years, mainly through 'security as a service' models. The market needs globalisation - digitalisation and consolidation are making their mark in our sector. The mindset of the customer in 2020 will also direct us more towards innovations and evolution in security, and the market is also ready for certain concepts at the moment.

The fact of change is unstoppable, we just have to be 'smart' about it and make the right strategic choices to continue to make a difference & discover the benefits rather than the drawbacks.

What are the advantages of a partnership with Secury360?

We have the same vision of the market and are really treated as a partner across the board. There is room for input, feedback and consultation. This is unprecedented in our market in a relationship between an installer and a manufacturer. This allows us to switch quickly where necessary and also provides us with a short chain between the product and the end customer.

What is the feedback from the customers?

The product is still in its infancy, but has been well received. Unfortunately, many other concepts have preceded it in proclaiming this 100% accuracy in detection, and because of their failure, the confidence has gone and the market is (rightly) sceptical. The concept cannot be explained in 5 minutes, but if someone is willing to invest the necessary time to understand the story of Secury360 and see the working demo, we will notice a very enthusiastic audience. If you see it, you buy it... is what we say around here.

If you see it, you buy it... is what we say around here.