How Brooklyn Navy Yard ensured a smooth process for the daily check-in of 1000+ visitors

5 Apr 2022

The Brooklyn Navy Yard (the Yard) is a 300-acre industrial park that has become the City of New York’s home of urban manufacturing. It supports a vibrant community where manufacturing, design and technology companies and entrepreneurship can grow.

Today, the Yard welcomes thousands of visitors per day, and expects to see significant growth including an additional 10,000 employees in the next five years.
With such growth projected, there is higher pressure on security at the front gates and bigger expectations for creating consistently welcoming experiences for visitors and employees.

With hundreds of tenants and such a high volume of people coming in and out every day, it’s important for the Yard to strike the balance between effective security and a welcoming visitor experience.

With hundreds of tenants and such a high volume of people coming in and out every day, it’s important for the Yard to strike the balance between effective security and a welcoming visitor experience.
The Yard started with an internally hosted, web portal to manage their visitor experience. But Marc A. Cecere, Director of Applications, quickly found that their internally built solution had some limitations. “The system was not user-friendly, so most tenants weren’t pre-registering their visitors which caused long lines and traffic at the security gates,” explains Marc. “Visitor lists weren’t updated in real-time because the solution wasn’t hosted on the cloud. Security checks still had to be done manually by checking IDs against a printed watch list, which slowed down the check-in process.” 

Marc also knew that their solution would not be able to handle the projected increase in visitors at the gates. Plus, the cost of maintenance and support was already too high.

Through Proxyclick, the visitor management experience at the Yard has achieved the difficult balance of providing an experience that is both smoother for visitors while enhancing the security at the site.
Smoother visitor experience Proxyclick has significantly reduced check-in times for the Yard. “Now, it takes one third the time for a visitor to be checked in and welcomed to the Yard,”  says Ricardo, Head of Security. And, with more visitors expected over the next five years, any decrease in check-in times will reduce congestion at the gates and strain on security.

Security The security staff’s favorite feature is the watch list, and for good reason. Today, the watch list is automatically updated in Proxyclick, so it’s consistent across at all seven gates. And, if someone on the watch list tries to enter, Proxyclick automatically notifies the entire security team via text message, in real-time.

More pre-registered visitors than ever

Pre-registrations by the Yard’s tenants are up 30% which is a testament to Proxyclick’s ease of use. This makes the process at the security gates much faster and lines shorter throughout the Yard.

Proxyclick also proved to be an immediate advantage in the Yard's on-premises management of the COVID-19 virus outbreak.

“BNY does not currently have many touch points for visitors, which put the company at an advantage right off the bat during COVID-19," says Marc Cecere. "If visitors use local entrance lanes, security officers at guard booths will type into Proxyclick kiosks for guests. This helped a lot during the crisis as the process has been almost entirely ‘touchless’ for visitors."During the crisis, while the BNY office was mostly closed, the company saw a reduced number of about 1,000-2,000 employees and visitors coming onto the premises each day.

Only essential workers and visitors, including security staff and sergeants, property managers, and union staff were allowed on the Yard.

Marc also indicated that BNY shifted to using Proxyclick almost exclusively for new tenants, which helped reduce the risk of virus exposure to security staff.
he Yard is gearing up to welcome tens of thousands of visitors daily. And, they’re on the lookout for ways to improve visitor experience and security in the long term.

“Today, we are testing an integration between Proxyclick, the access control system and an automated license plate scanner to help solve an ongoing issue with deliveries,”Marc explains. “Pre-registering delivery drivers was a problem, as we are often not provided with names. Pre-approving their truck plates would speed this process up".

Finally, the tenants within the Yard have the option to move towards their own iPad experience at their building. This allows them to enjoy all of the benefits of Proxyclick at their buildings, with their own specific workflows and visitor experience, all while connecting to the Yard’s access control system to provide the same consistent arrival experience.

Also, soon, the Yard will deploy a wayfinding to make their 300 acres easier to navigate for visitors. With Proxyclick orchestrating access, assisting with directions, loading authorized number plates, notifying security if needed and doing it all in real-time, the future looks bright in Brooklyn.

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