Essence smart home survey: Americans & Europeans agree security is key

12 Aug 2015

Survey first ever to create comprehensive picture of new IoT marketplaceEssence, a leading provider of IoT, cloud-based connected-living solutions, recently surveyed consumers in the United States and Europe to gain insight into their priorities for IoT-based smart home management solutions.

During the first six months of 2015, Essence, together with Strategy Analytics, one of the world’s leading research firms in the field of the connected home, conducted an in-depth study of consumer preferences and practices relating to new smart home products and services. This ground-breaking study, comprehensive in its depth and scope, produced fascinating insights that will serve Essence and its partners well into the general adoption years of this nascent market.

The primary issue for service providers considering entering the smart home market is the extent to which consumers are willing to pay for various smart home services. Therefore, Essence dedicated much of its survey to discovering what motivates end-users in various regions and what they value as most important for smart home functionality.

Security as the primary function in a smart home system is one area in which Americans and Europeans are in full agreement. Intrusion protection is of paramount importance, especially with regard to both traditional alarms and the system’s ability to notify the homeowner and law enforcement and/or a central monitoring system of a breach.

The majority of those surveyed expressed willingness to pay for a service based on remote security monitoring, both in terms of one-off equipment payment and ongoing monthly services. Europeans are willing to pay 50% more for startup hardware costs than U.S. consumers. Importantly, both regions would pay monthly fees for an IOT-based home management solution controllable from any device or location.

Following security, Americans showed great interest in fire safety and convenience.  The second most critical feature for Europeans in a home management solution is functionality that focuses directly on energy cost savings, such as being able to remotely or automatically turn off lights and manage HVAC systems.

“The survey reveals the consumer motivations and demands that will drive our partners’ success,” said Dr.Haim Amir, Essence founder & CEO. “By helping them to understand their customers’ concerns, they will be able to use Essence’s technology to tailor their products and services to deliver exactly what their customers want.”

Bill Ablondi, Director of the Strategy Analytics Smart Home Strategies (SHS) advisory, who was the lead analyst for the project, said “The study we conducted with Essence brings important actionable data at a time where there is very little understanding in the market as to what the consumer values most. We have managed to identify how a service provider can attain success with a clear proposition with the right go to market strategy”.

Essence’s flagship product, WeR@HomeTM, provides real-time, complete home management across all devices and locations, allowing for remote control of and access to security, safety, HVAC, and other home systems. The self-monitoring, DIY system is expandable and modular, fitting any home environment. It offers remote maintenance and configuration, and any Z-wavecompatible device can be added quickly and easily.

WeR@HomeTM is available around the world from security service providers including G4S and communications providers like Telecom Italia. The system quickly and easily integrates into the service provider’s infrastructure, and its remote software management and DIY installation accelerates time to market with minimal investment in support staff.

“Smartphone users are the key to M2M/IoT adoption, they already manage their lives on mobile. This is particularly true when it comes to managing one’s home” continued Dr. Amir.“Essence’s IoT solutions provide all the features consumers in the U.S. and E.U. markets demand - and our clients can provide.”

12 Abba Eban
PO Box 2073

Facebook   Twitter   LinkedIn   YouTube

See Essence at IFSEC International 2018

Essence will be exhibiting on Stand E510 at IFSEC International 2018, 19-21 June, ExCeL, London, UK



Essence delivers cloud-based connected security solutions to the DIY and professionally monitored security markets. The end-to-end platforms integrate quickly and easily into providers’ existing customer service infrastructure.

Essence has two distinct solutions - WeR@Home Total Home Manag...

View product page

Smart Living – WeR@Home™

Smart Living – WeR@Home™

Essence’s award winning WeR@HomeTM platform is a cloud-based DIY smart-home solution that integrates home security, safety, and home management capabilities that bring the IoT to every home.

The new WeR@Home Platform for Professional adds capabilities such as professional monitoring service...

View product page

Smart Security- EverGuard™

Smart Security- EverGuard™

EverGuard is our new generation of interactive wireless alarm systems for homes and small to medium enterprises. This graded Smart Security system is a field proven solution and highly dependable.

EverGuard is an end-to-end cloud based platform, scalable, expandable and modular to provide ev...

View product page

List your business for free

Create a business listing on the UK's leading security and fire directory

Get the IFSEC Global newsletter

The latest security and fire news, trends and insights

* Oops!
* Oops!
* Oops!
* Oops!
* Oops!
I have read, understood and consent to your Privacy Policy
* sorry this is a required field

Thanks for using IFSEC Global Directory,

Your enquiry has been sent to the selected companies, they will be in contact shortly.