Business Times Article / Case Study – Reel Tech UK

9 May 2013

Reel Tech's exclusive range of remote-controlled lifting systems have been enabling their clients to lower and raise lighting and audio visual systems at the touch of a button for y...

Reel Tech's exclusive range of remote-controlled lifting systems have been enabling their clients to lower and raise lighting and audio visual systems at the touch of a button for years. More recently, they've added support for CCTV systems and fire detection equipment. This enables hardware to be cleaned and serviced safely and cost-effectively. Every product is designed and constructed in-house and a focus on high-quality production techniques and ceaseless research and development has helped establish Reel Tech as a leader in what is a highly competitive market.

September saw the launch of www.reeltechuk.com, a new website designed and developed by Northampton web design agency, in.house.media. The brief from Reel Tech was to retain their long-standing brand and compliment it with a fresh, engaging website.

Schools, warehouses, retail outlets and universities are just a few examples of what makes up Reel Tech's varied target market. High ceilings and areas with limited access such as stairwells are perfectly suited to their powerful lifting solutions which can unobtrusively and neatly replace the need for scaffolding or the potentially-dangerous use of cherry pickers.

in.house.media worked closely with Reel Tech to develop a new website whose homepage instantly and elegantly demonstrated how the concept works with an eye-catching animation. Delve deeper into the new site and you'll find comprehensive information on the product range, its suitability and the numerous benefits offered.

Gavin Hills of in.house.media explains more about the design process: "Development of Reel Tech's website took around four weeks from conception to launch. They had a very clear idea of what they wanted to achieve and how the site should portray their company and products." Gavin continued, "They had worked hard to build a brand and didn't want to lose the essence of what made them unique. We therefore carefully advised on content and imagery. One look tells you instantly what Reel Tech offer."

Karl Willson of Reel Tech was pleased with the results and commented "in.house.media's communication and accountability was great. A job very well done and within the timescales we expected."

To find out more about Reel Tech, visit www.reeltechuk.com.