BioMarketing
Face biometrics is useful as a means of detecting and identifying an individual, but it is also an excellent tool for learning more about your customers. With facial analysis technology it is possible to classify individuals based on their physical appearance and then use that information in interactive, targeted marketing.
Our face marketing solution extracts an individual’s characteristics such as age range, gender, ethnicity, use of glasses (including tinted lenses), and facial expression. This technology yields excellent performance with frontal or almost-frontal faces.
Herta’s facial marketing provides enormous added value to advertising systems, by assessing the segmentation of the target audience. This way, advertisements are projected to the actual targets of a campaign.
BioMarketing
Pau Claris 165 4B
08037
Barcelona
Spain
See Herta at IFSEC International 2020
Herta will be exhibiting on Stand IF1230 at IFSEC International 2020, 19-21 May, ExCeL, London, UK
Product
BioAccess
Face biometrics is used to identify users from access control lists and verify their identity.Our access control solution facilitates user management at runtime and allows users to be enrolled on-the-fly by video capture. This technology yields excellent performance despite partial occlusions of the face, the...
Product
BioFinder
BioFinder is the solution from Herta Security that makes it possible to search for a specific subject, through facial recognition, in one or various recorded videos. By working with GPU architectures, it manages to process at a high speed all the images on the video of the object of analysis. BioFinder ma...
Product
BioSurveillance
BIOMETRIC VIDEO SURVEILLANCEFace recognition is one of the least invasive biometrics, since data is captured effortlessly and generally involving no user interaction. Our video surveillance solution, BioSurveillance, detects multiple faces in real-time, facilitates runtime management of alarms and users and i...
Product
BioSurveillance NEXT
BioSurveillance NEXT is a high performance video-surveillance solution for facial recognition, specially designed for the simultaneous identification of subjects in crowded and changeable environments.Optimized for GPU architectures, it works 40 times faster than traditional systems (up to 150 fps), and works...
Product
Modules
- BioMaster. CENTRALIZED MANAGEMENT. Application for connecting multiple local BioSurveillance or BioMarketing systems, permitting centralized management. - BioGenerator. SYNTHETIC GENERATION. BioGenerator provides artificial rotations of an individual’s face based on an initial image, thereby improvin...
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