78 Percent increase in conversion for Hot Key Leads

17 May 2016

As well as providing double qualified sales leads, Leads2trade also provide their members with leads in real-time via email or text, or their new service ‘Hot Key’ where calls can be directly transferred to installers from the call centre whilst the customer is still on the phone. The Hot Key service has increased sales conversion rates for Leads2trade members by 78 per cent.

Our innovative new service is dramatically increasing the number of leads installers are converting.
We recently rolled out a new service called Hot Key Transfer; and following some analysis of our membership base, we’ve discovered that the impact has been dramatic. We generate thousands of leads per month via a network of 800 websites, where home owners register to find tradesmen to carry out home improvement work. Leads are then double qualified by our in-house call centre and passed on to members of our Trusted Local Suppliers network in real-time, via email or text.

The new Hot Key service allows the  call centre team to directly transfer the consumer on the other end of the line to the installer in that postcode area, so that an appointment can be made straight away – increasing the likelihood of a meeting being arranged instantly. This service has proved popular with installers that want to speak directly to the property owner, or have a telephone sales team that books appointments. Alongside a spike in new members, this latest innovation has also seen members who use it increase sales conversion rates by 78 per cent.

Andy Royle, Managing Director commented “This new service has been a game changer – it’s attracting new members and following analysis is increasing sales conversion rates for our members. It’s a premium service that allows the installer to book an immediate appointment, and therefore increases the chance of a sale. We are the only lead provider to offer this service – giving our network members a significant advantage over the competition.”

Our members also get access to a number of other benefits such as finance options, marketing support, business support tools and an appointment booking service. We have also produced a series of consumer facing brochures that can be used by members as sales tools.